Mikael Jonsson

2,00

Cook_inc. 3

#Hedone: cooking in the age of Twitter

  • Words by Lydia Itoy
  • Photos by Richard Haughton

The Viking Culinaire

At an age when too many men chuck it all in for a new girlfriend and a Ferrari, opinionated Swedish blogger Mikael Jönsson left his deck chair in the Mediterranean sun and moved to London to open his dream restaurant. What next? First, bloggers started encroaching on mainstream restaurant critics. Now they are taking over the kitchen.

Hedone Restaurant might be just an- other suburban midlife crisis except that Mikael Jönsson is not your ordinary guy. He’s a prickly visionary with a food-fixated personality disorder.

(Download PDF to keep reading)

Mikael Jonsson

2,00

Cook_inc. 3

#Hedone: cooking in the age of Twitter

  • Words by Lydia Itoy
  • Photos by Richard Haughton

The Viking Culinaire

At an age when too many men chuck it all in for a new girlfriend and a Ferrari, opinionated Swedish blogger Mikael Jönsson left his deck chair in the Mediterranean sun and moved to London to open his dream restaurant. What next? First, bloggers started encroaching on mainstream restaurant critics. Now they are taking over the kitchen.

Hedone Restaurant might be just an- other suburban midlife crisis except that Mikael Jönsson is not your ordinary guy. He’s a prickly visionary with a food-fixated personality disorder.

(Download PDF to keep reading)