{"id":84611,"date":"2024-11-10T16:16:00","date_gmt":"2024-11-10T15:16:00","guid":{"rendered":"https:\/\/cookinc.it\/?p=84611"},"modified":"2026-07-22T16:10:35","modified_gmt":"2026-07-22T14:10:35","slug":"magic-merlin","status":"publish","type":"post","link":"https:\/\/cookinc.it\/en\/2024\/11\/10\/magic-merlin\/","title":{"rendered":"Magic Merlin"},"content":{"rendered":"\n\n\n<p class=\"is-style-question wp-block-paragraph\">Osip&#8230; what on earth is that?<br>We have long known Oasis, the two dorks from Manchester.<br>We are also used to Aesop, the Australian brand selling organic skin care products .<br>But Osip&#8230; what the heck kind of name is that for a restaurant?<\/p>\n\n\n\n<p class=\"is-style-answer wp-block-paragraph\">&#8220;It comes from the great Russian poet Osip \u0116mil\u2019evi\u010d Mandel\u2019\u0161tam (also written: Ossip Emilievitch Mandelstam) of whom my father, a poet himself, is a fervent admirer. So when I was born, he baptized me precisely like that, Osip: a tribute to one of the greatest representatives of acmeism, the poetic movement of the early decades of the last century that, fiercely critical of symbolism, appeals to the human heart via the most direct expression of the everyday. However, a couple of weeks later, my mother was plagued by doubt and reconsideration. She managed to convince my father to reluctantly change my name. Exit Osip, here comes Merlin. On my birth record, I officially am Merlin Timothy Osip Labron-Johnson, but Merlin is easier. That said, I was attached to Osip (with one or two s, the debate is open). Because in Hebrew texts, besides being a distant diminutive of Joseph, Osip refers to the concept of plenitude, of multiplication, invoking divine intervention &#8211; textually \u201cGod will increase\u201d &#8211; that will always provide for man. It seems to fit perfectly in designating the benevolent reception of a restaurant. The art of hospitality, in short,&#8221; says Merlin.<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull pattern-images-2-v is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-687x1030.jpg\" alt=\"\" class=\"wp-image-22717\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-687x1030.jpg 687w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-200x300.jpg 200w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-768x1152.jpg 768w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-1024x1536.jpg 1024w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-1365x2048.jpg 1365w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-720x1080.jpg 720w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/osip_2-scaled.jpg 1707w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"1030\" src=\"https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-748x1030.jpg\" alt=\"\" class=\"wp-image-22718\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-748x1030.jpg 748w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-218x300.jpg 218w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-768x1057.jpg 768w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-1116x1536.jpg 1116w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-1488x2048.jpg 1488w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-785x1080.jpg 785w, https:\/\/cookinc.it\/wp-content\/uploads\/2024\/11\/Osip_3-scaled.jpg 1860w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It sounds better than the barbaric <em>Hospitality Business<\/em>&#8230;&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so <strong>Osip<\/strong> it is. A cottage in the woods, a stone&#8217;s throw from the village of <strong>Bruton<\/strong>, nestled in the shaded countryside of <strong>Somerset<\/strong>. The young chef&#8217;s birthplace <strong>Devon<\/strong> lies just a bit further south, along that invisible border that, skirting around Oxford and the Old England of the Cotswolds in all their picturesque glory, leaves Bristol behind and descends southward from Bath. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone \u2013 ourselves included \u2013 would have continued the journey backward in time, rushing toward the Cornish coast, bidding a fleeting farewell to Dorset, so dear to Thomas Hardy, the author of\u00a0<em>Far from the Madding Crowd<\/em>\u00a0and\u00a0<em>Tess of the d\u2019Urbervilles<\/em>. Perhaps, long before Merlin, literary spirits had already set their GPS coordinates for Bruton. To seek an audience \u2013 near Frome, just ten kilometers away \u2013 with another great man: Anthony Powell. A Commander of the Order of the British Empire and the monumental author of\u00a0<em>A Dance to the Music of Time<\/em>, a twelve-volume novel-world, an autobiographical summa chronicling the end of a certain idea of England, as it passed through the collective trial of the First World War. A \u201cmemorial\u201d spanning thousands of pages that earned him the title of the British Marcel Proust (\u201cHey, but I\u2019m not homosexual,\u201d he always protested, irritated). <mark style=\"background-color:#A4A4A4\" class=\"has-inline-color\">And in a way, living memory is also a theme for our Merlin.\u00a0<\/mark> Not that, on the cusp of thirty, he already feels the urge to revisit the enchanted pages of his own life. He is calm, a composed young man, finally settled in his adopted countryside after years of nomadic training across half of Europe \u2013 from Switzerland to France and Belgium \u2013 without ever venturing, unlike so many (too many) of his generation, into the Viking lands of the far North.<\/p>\n\n\n\t\t<div class=\"paywall-block alignfull\">\r\n\t\t\t<div class=\"surface-container-grayscale-low padding-row-xl padding-col-m\">\r\n\t\t\t\t<div class=\"main-column\" id=\"customer_login\">\r\n\t\t\t\t\t<div class=\"body-big-condensed margin-bottom-s\">Want to keep reading this article?<br>Log in or subscribe.<\/div>\r\n\t\t\t\t\t<div class=\"flex can-wrap\">\r\n\t\t\t\t\t\t<div class=\"fill col-1-of-2 padding-l surface-object-grayscale-inverse\">\r\n\t\t\t\t\t\t\t<form class=\"woocommerce-form flex column space woocommerce-form-login login\" method=\"post\">\r\n\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"button-condensed margin-bottom-s\">Login<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\r\n\t\t\t\t\t\t\t\t\t\t<label for=\"username\">Username or email address&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\r\n\t\t\t\t\t\t\t\t\t\t<input type=\"text\" class=\"woocommerce-Input woocommerce-Input--text input-text\" placeholder=\"username\" name=\"username\" id=\"username\" autocomplete=\"username\" value=\"\" required aria-required=\"true\" \/>\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\r\n\t\t\t\t\t\t\t\t\t\t<label for=\"password\">Password&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\r\n\t\t\t\t\t\t\t\t\t\t<input class=\"woocommerce-Input woocommerce-Input--text input-text\" type=\"password\" placeholder=\"password\" name=\"password\" id=\"password\" autocomplete=\"current-password\" required aria-required=\"true\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-LostPassword lost_password margin-bottom-s\">\r\n\t\t\t\t\t\t\t\t\t\t<a class=\"label-small-sans margin-top-s text-on-grayscale-opacity-high\" href=\"https:\/\/cookinc.it\/en\/my-account\/lost-password\/\">Lost your password?<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n \t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"redirect\" value=\"https:\/\/cookinc.it\/en\/2024\/11\/10\/magic-merlin\/\" \/>\r\n\r\n\t\t\t\t\t\t\t\t<p class=\"form-row\">\r\n\t\t\t\t\t\t\t\t\t<label class=\"woocommerce-form__label woocommerce-form__label-for-checkbox woocommerce-form-login__rememberme\">\r\n\t\t\t\t\t\t\t\t\t\t<input class=\"woocommerce-form__input woocommerce-form__input-checkbox\" name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> <span class=\"label-small-sans\">Remember me<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/label>\r\n\t\t\t\t\t\t\t\t\t<input type=\"hidden\" id=\"woocommerce-login-nonce\" name=\"woocommerce-login-nonce\" value=\"c7c339e237\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/84611\" \/>\t\t\t\t\t\t\t\t\t<button type=\"submit\" class=\"woocommerce-button button medium dim woocommerce-form-login__submit\" name=\"login\" value=\"Log in\"><span class=\"label\">Log in<\/span><\/button>\r\n\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/form>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"fill flex column gap-s space col-1-of-2 surface-container-grayscale-inverse text-on-grayscale-inverse padding-l\">\r\n\t\t\t\t\t\t\t<div class=\"flex column gap-s\">\r\n\t\t\t\t\t\t\t\t<div class=\"button-condensed\">Subscribe to Cook_inc.<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"body-small-sans\">With a subscription, you\u2019ll get full access to Cook_inc. \u2014 from in-depth stories to exclusive content. Join the fam!<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cookinc.it\/en\/subscriptions\/\" title=\"Find out more\" class=\"self-start button medium bright\"><span class=\"label\">Find out more<\/span><\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>Osip&#8230; what on earth is that?We have long known Oasis, the two dorks from Manchester.We are also used to Aesop, the Australian brand selling organic skin care products .But Osip&#8230; what the heck kind of name is that for a restaurant? &#8220;It comes from the great Russian poet Osip \u0116mil\u2019evi\u010d Mandel\u2019\u0161tam (also written: Ossip Emilievitch [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":71485,"comment_status":"open","ping_status":"open","sticky":false,"template":"serif-full-gradient","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"selected_color":"","palette":"{\"media_id\":71485,\"colors\":[[32,34,21],[175,164,147],[111,103,74],[137,149,128],[131,136,142]],\"selected\":\"rgb(175, 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