![\"\"](\"https:\/\/cookinc.it\/wp-content\/uploads\/2025\/09\/03A0520-873x1030.jpg\")
<\/figure>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/cookinc.it\/wp-content\/uploads\/2025\/09\/SUMMER-IN-WINTER_9608-772x1030.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\nMartina Bonci<\/strong>, bar manager at Gucci Giardino 25 in Florence<\/strong>, told us that in her case \u2013 whether due to the type of venue, its central location, or its strong appeal to tourists \u2013 the focus on alcohol-free options has always been there. “We have been working on this category of drinks since the opening, as demand has always been high, and today it has definitely increased. Alcohol-free drinks are cocktails in their own right \u2013 we need to move past the idea that they are somehow an inferior way of drinking. The techniques we use are the same, with the necessary adjustments.” Think, for example, of the absence of a spirit which, when working with product assemblies prepared in advance \u2013 the so-called batches<\/em> \u2013 helps preserve the mixture. In the case of an alcohol-free recipe, this element is missing, and the product\u2019s shelf life changes as a result.<\/p>\n\n\n\n “We have noticed that an increasing number of people, looking forward to long social gatherings, celebrations, or events, are approaching drinking in a systematic but mindful way. How so? They ask us to alternate between an alcoholic cocktail and a no\/low alcohol<\/em> one, in order to avoid excessive alcohol intake.<\/mark> From this perspective, the market has been a great help as the variety of new low-alcohol products has grown exponentially,” Martina continues. There is no doubt that currently, the portfolio of non-alcoholic spirits is very wide, diverse, and rich in increasingly interesting products. Examples include alcohol-free bitters or non-alcoholic amaros that exhibit a high-level structure and aromatic profile, despite the absence of an alcoholic kick<\/em>.<\/p>\n\n\n\n Susie Goldspink<\/strong>, Head of No\/Low Alcohol Insights at the IWSR, stated: In addition to moderation, aspects such as taste, availability, and brand awareness are becoming crucial, especially in emerging subcategories like ready-to-drink, which show a compound annual growth rate of +10% until 2028. Bonci concludes:<\/p>\n\n\n\n \u201cThe appearance, the colour, the glassware, the use of ice \u2014 the care we put into creating and building an alcohol-free cocktail is exactly the same as for an alcoholic recipe. Considering that most of the drinks on our menu are designed to be easy to drink, fresh, and light in strength, my approach to the two categories is the same. In fact, alcohol-free cocktails, to be honest, always present a few extra challenges precisely because the structure of the drink is less stable, the textures are more difficult to work with, and you have to pay attention to the sweetness of many new products and to the use of elegant, crystal-clear ice.\u201d<\/p>\n<\/blockquote>\n\n\n\n As is easy to deduce, the price factor is progressively aligning with that of a regular cocktail. New productions often come with significant costs, and the processing time and preparation of a no\/low alcohol<\/em> recipe are by no means inferior to a traditional cocktail. Whether you like the idea or not, it is time to explore this category more deeply, from both the professional and consumer perspectives.<\/p>\n\n\n\n Look on the bright side, less headache in the morning, extended nights out, and new taste frontiers.<\/p>\n","protected":false},"excerpt":{"rendered":" How important is it today to be able to build a non-alcoholic offering within your cocktail bar? And what kind of demand supports this type of offer? According to the latest data from research by the IWSR (International Wine & Spirits Research), between 2022 and 2024, the no-alcohol segment has gained 61 million new consumers, […]<\/p>\n","protected":false},"author":118,"featured_media":160580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"condensed-double-column","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"selected_color":"","palette":"{\"media_id\":160580,\"colors\":[[222,211,202],[76,133,149],[177,49,60],[180,159,68],[219,127,128]],\"selected\":\"rgb(177, 49, 60)\",\"gradients\":{\"a1\":[\"#fffbff\",\"#fff8f7\",\"#ffdad9\",\"#ffb3b2\",\"#ff888a\",\"#f16067\",\"#cf4750\",\"#8c1425\",\"#54000e\",\"#410009\",\"#2c0004\"],\"a2\":[\"#fffbff\",\"#fff8f7\",\"#ffdad9\",\"#e6bdbc\",\"#c9a2a1\",\"#ad8887\",\"#916e6e\",\"#5d3f3f\",\"#381f1f\",\"#2c1515\",\"#200a0b\"],\"a3\":[\"#fffbff\",\"#fff8f3\",\"#ffdeae\",\"#e5c18d\",\"#c7a674\",\"#ab8c5c\",\"#8f7245\",\"#5b431a\",\"#352200\",\"#281900\",\"#1a0f00\"],\"n1\":[\"#fffbff\",\"#fff8f7\",\"#ece0df\",\"#d0c4c3\",\"#b4a9a8\",\"#998e8e\",\"#7f7574\",\"#4d4545\",\"#2b2424\",\"#201a1a\",\"#15100f\"],\"n2\":[\"#fffbff\",\"#fff8f7\",\"#f4dddc\",\"#d7c1c1\",\"#bba6a6\",\"#a08c8c\",\"#857372\",\"#524343\",\"#302322\",\"#251818\",\"#190e0e\"],\"error\":[\"#fffbff\",\"#fff8f7\",\"#ffdad6\",\"#ffb4ab\",\"#ff897d\",\"#ff5449\",\"#de3730\",\"#93000a\",\"#540003\",\"#410002\",\"#2d0001\"]}}","authors":"[{\"role\":\"Words by\",\"related\":[{\"postType\":\"collaborator\",\"postTypeLabel\":\"Collaboratore\",\"title\":\"Chiara Buzzi\",\"url\":\"https:\/\/cookinc.it\/en\/collaboratore\/chiara-buzzi\/\",\"ID\":153780,\"value\":153780,\"label\":\"Chiara Buzzi\",\"thumbnail\":false}],\"title\":\"\",\"unique_id\":\"OTU2NjM5NjgzMDk1NTkwNDAw\"},{\"role\":\"Photo courtesy\",\"related\":\"\",\"title\":\"\",\"unique_id\":\"NDA4NjcyOTc3ODU2MjgyNjAw\"}]","magazine_id":"","footnotes":""},"categories":[1610],"tags":[2099,2115,2136],"location":[],"class_list":["post-159787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barfly-en","tag-cocktail-bar-2","tag-mixology-2","tag-no-alcohol"],"_links":{"self":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/159787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/comments?post=159787"}],"version-history":[{"count":9,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/159787\/revisions"}],"predecessor-version":[{"id":161826,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/159787\/revisions\/161826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/media\/160580"}],"wp:attachment":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/media?parent=159787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/categories?post=159787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/tags?post=159787"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/location?post=159787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
“As the no- and low-alcohol category matures, consumers are looking for more than just the absence of alcohol. They want products that deliver flavour, complexity, and a complete drinking experience. This evolution is pushing the category into new territory, encouraging brands to innovate and raise the bar on quality and variety.” The parameters worth investing in remain the same as those in the world of spirits.<\/p>\n\n\n\n\n
![\"\"](\"https:\/\/cookinc.it\/wp-content\/uploads\/2025\/09\/OFF-SEASON_9544-772x1030.jpg\")
<\/figure>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/cookinc.it\/wp-content\/uploads\/2025\/09\/2Z2A0071_100_0000_Light-1030x687.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/cookinc.it\/wp-content\/uploads\/2025\/09\/2Z2A0061_100_0000_Light-1030x577.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n