{"id":144123,"date":"2025-07-04T09:26:58","date_gmt":"2025-07-04T07:26:58","guid":{"rendered":"https:\/\/cookinc.it\/?p=144123"},"modified":"2025-09-10T10:47:47","modified_gmt":"2025-09-10T08:47:47","slug":"reclaiming-the-menu-plate-by-plate","status":"publish","type":"post","link":"https:\/\/cookinc.it\/en\/2025\/07\/04\/reclaiming-the-menu-plate-by-plate\/","title":{"rendered":"Reclaiming the menu, plate by plate\u00a0"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.instagram.com\/lacasa_delalimento\/\"><strong>La Casa del Alimento<\/strong><\/a>&nbsp;<em>es un no-restaurante<\/em> (an anti-restaurant),\u201d Chef <strong>Nestor Jerez<\/strong> says, sipping his cocktail as we settle down for a chat on a Tuesday afternoon post-lunch service. We sit at a wooden table on colorfully mismatching chairs, amid photographs and prints by artists across <strong>Colombia<\/strong>, and beautifully melodic Spanish drifting from the kitchen. Indeed, the space feels less like a restaurant, and more like a home in the Medell\u00edn neighborhood. In my lunch experience a few days prior, made memorable by the server who patiently taught me about native produce and graced me with endless samples of their fermentation projects, I had felt not like a client, but embraced like a friend. While after a delicious meal, one might leave the restaurant impressed, or even inspired, I had left La Casa del Alimento feeling like a very small part of a moving, breathing thing, like I had been granted a glimpse into the lives of the people in the community.<\/p>\n\n\n\n<p class=\"is-style-emphasis wp-block-paragraph\">Almost a year ago, I embarked on a mission to learn from people around the world who are reimagining what a restaurant could be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COVID brought forward overdue conversations not only on health systems, but also on the dining scene. For centuries, the inner workings of restaurants had largely been shrouded in mystery, but shut down after shut down during the pandemic shed light on the structural issues of the industry. From whistleblowers, journalists, and television shows, we learned about staffing shortages brought about in large part by toxic work culture and low wages, the economic hardships of even high end restaurants, and sourcing and food waste concerns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As historian Rebecca Spang explains, the first restaurants with menus and waiters came about in late 18th century Paris. \u201c<em>Restaurant\u201d <\/em>was originally the name for a soup, served to tired workers to restore their energy. This soon evolved, giving rise to historic establishments like M\u00e9ot and Les Trois Fr\u00e8res. With their silver cutlery and extensive menus, they helped cement the idea that a restaurant centers around its clients, and the more luxury it offers, the better, an idea still presisting today. The last decade saw a wave of farm to table and other socially and environmentally-conscious restaurants around the world, but if these issues were built into the structure of the industry, <mark style=\"background-color:#A4A4A4\" class=\"has-inline-color\">I wondered if more needed to change\u2014 that the very concept of the restaurant could be rethought, and its priorities reconfigurated, to fundamentally tackle these systemic failings<\/mark>.&nbsp;<\/p>\n\n\n\t\t<div class=\"paywall-block alignfull\">\r\n\t\t\t<div class=\"surface-container-grayscale-low padding-row-xl padding-col-m\">\r\n\t\t\t\t<div class=\"main-column\" id=\"customer_login\">\r\n\t\t\t\t\t<div class=\"body-big-condensed margin-bottom-s\">Want to keep reading this article?<br>Log in or subscribe.<\/div>\r\n\t\t\t\t\t<div class=\"flex can-wrap\">\r\n\t\t\t\t\t\t<div class=\"fill col-1-of-2 padding-l surface-object-grayscale-inverse\">\r\n\t\t\t\t\t\t\t<form class=\"woocommerce-form flex column space woocommerce-form-login login\" method=\"post\">\r\n\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"button-condensed margin-bottom-s\">Login<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\r\n\t\t\t\t\t\t\t\t\t\t<label for=\"username\">Username or email address&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\r\n\t\t\t\t\t\t\t\t\t\t<input type=\"text\" class=\"woocommerce-Input woocommerce-Input--text input-text\" placeholder=\"username\" name=\"username\" id=\"username\" autocomplete=\"username\" value=\"\" required aria-required=\"true\" \/>\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide\">\r\n\t\t\t\t\t\t\t\t\t\t<label for=\"password\">Password&nbsp;<span class=\"required\" aria-hidden=\"true\">*<\/span><span class=\"screen-reader-text\">Required<\/span><\/label>\r\n\t\t\t\t\t\t\t\t\t\t<input class=\"woocommerce-Input woocommerce-Input--text input-text\" type=\"password\" placeholder=\"password\" name=\"password\" id=\"password\" autocomplete=\"current-password\" required aria-required=\"true\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<p class=\"woocommerce-LostPassword lost_password margin-bottom-s\">\r\n\t\t\t\t\t\t\t\t\t\t<a class=\"label-small-sans margin-top-s text-on-grayscale-opacity-high\" href=\"https:\/\/cookinc.it\/en\/my-account\/lost-password\/\">Lost your password?<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n \t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"redirect\" value=\"https:\/\/cookinc.it\/en\/2025\/07\/04\/reclaiming-the-menu-plate-by-plate\/\" \/>\r\n\r\n\t\t\t\t\t\t\t\t<p class=\"form-row\">\r\n\t\t\t\t\t\t\t\t\t<label class=\"woocommerce-form__label woocommerce-form__label-for-checkbox woocommerce-form-login__rememberme\">\r\n\t\t\t\t\t\t\t\t\t\t<input class=\"woocommerce-form__input woocommerce-form__input-checkbox\" name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> <span class=\"label-small-sans\">Remember me<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/label>\r\n\t\t\t\t\t\t\t\t\t<input type=\"hidden\" id=\"woocommerce-login-nonce\" name=\"woocommerce-login-nonce\" value=\"c7c339e237\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/144123\" \/>\t\t\t\t\t\t\t\t\t<button type=\"submit\" class=\"woocommerce-button button medium dim woocommerce-form-login__submit\" name=\"login\" value=\"Log in\"><span class=\"label\">Log in<\/span><\/button>\r\n\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/form>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"fill flex column gap-s space col-1-of-2 surface-container-grayscale-inverse text-on-grayscale-inverse padding-l\">\r\n\t\t\t\t\t\t\t<div class=\"flex column gap-s\">\r\n\t\t\t\t\t\t\t\t<div class=\"button-condensed\">Subscribe to Cook_inc.<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"body-small-sans\">With a subscription, you\u2019ll get full access to Cook_inc. \u2014 from in-depth stories to exclusive content. Join the fam!<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cookinc.it\/en\/subscriptions\/\" title=\"Find out more\" class=\"self-start button medium bright\"><span class=\"label\">Find out more<\/span><\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>&#8220;La Casa del Alimento&nbsp;es un no-restaurante (an anti-restaurant),\u201d Chef Nestor Jerez says, sipping his cocktail as we settle down for a chat on a Tuesday afternoon post-lunch service. We sit at a wooden table on colorfully mismatching chairs, amid photographs and prints by artists across Colombia, and beautifully melodic Spanish drifting from the kitchen. Indeed, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":135911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"selected_color":"","palette":"{\"media_id\":135911,\"colors\":[[225,206,200],[63,34,39],[118,68,56],[160,103,76],[180,127,103]],\"selected\":\"rgb(225, 206, 200)\",\"gradients\":{\"a1\":[\"#fffbff\",\"#fff8f6\",\"#ffdbcf\",\"#ffb59a\",\"#fa8f66\",\"#d9754f\",\"#b95d38\",\"#7b2e0d\",\"#491400\",\"#380d00\",\"#260700\"],\"a2\":[\"#fffbff\",\"#fff8f6\",\"#ffdbcf\",\"#e7beaf\",\"#caa395\",\"#ad897c\",\"#926f63\",\"#5d4035\",\"#382017\",\"#2c160d\",\"#1f0b05\"],\"a3\":[\"#fffbff\",\"#fff9ed\",\"#f2e2a8\",\"#d5c68e\",\"#b9ab75\",\"#9d915d\",\"#837746\",\"#50471a\",\"#2d2500\",\"#211b00\",\"#151100\"],\"n1\":[\"#fffbff\",\"#fff8f6\",\"#ede0dc\",\"#d0c4c0\",\"#b4a9a5\",\"#998e8b\",\"#7f7572\",\"#4d4542\",\"#2b2422\",\"#201a18\",\"#15100e\"],\"n2\":[\"#fffbff\",\"#fff8f6\",\"#f5ded6\",\"#d8c2bb\",\"#bba7a0\",\"#a08d86\",\"#85736d\",\"#53433e\",\"#30231e\",\"#251915\",\"#190e0a\"],\"error\":[\"#fffbff\",\"#fff8f7\",\"#ffdad6\",\"#ffb4ab\",\"#ff897d\",\"#ff5449\",\"#de3730\",\"#93000a\",\"#540003\",\"#410002\",\"#2d0001\"]}}","authors":"[{\"role\":\"Words by\",\"related\":\"\",\"title\":\"Mao Shiotsu\",\"unique_id\":\"MTI0NzEwOTM3MTI5MTA0MDAw\"},{\"role\":\"Photos by\",\"related\":[{\"postType\":\"collaborator\",\"postTypeLabel\":\"Collaboratore\",\"title\":\"Camila Novoa\",\"url\":\"https:\/\/cookinc.it\/collaboratore\/camila-novoa\/\",\"ID\":86728,\"value\":86728,\"label\":\"Camila Novoa\",\"thumbnail\":false}],\"title\":\"\",\"unique_id\":\"MzI2ODQ4MDA1MjAwOTMxNzAw\"}]","magazine_id":"","footnotes":""},"categories":[1620],"tags":[1603,1604,1605,1606],"location":[],"class_list":["post-144123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay","tag-community","tag-indigenous","tag-colombian-heritage","tag-peruvian-heritage"],"_links":{"self":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/144123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/comments?post=144123"}],"version-history":[{"count":6,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/144123\/revisions"}],"predecessor-version":[{"id":155583,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/posts\/144123\/revisions\/155583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/media\/135911"}],"wp:attachment":[{"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/media?parent=144123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/categories?post=144123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/tags?post=144123"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/cookinc.it\/en\/wp-json\/wp\/v2\/location?post=144123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}